That is the philosophy of graphic and web designer Kevin Archibald. Like body language, a document's look and feel says as much as — if not more than — the content written on its pages. Not having the proper image only undercuts your message's full potential.

An aerospace engineering student at the University of California, Los Angeles (UCLA), Kevin is currently employed by UCLA Admissions, responsible for maintaining and developing new content for the department's website. Outside of class and work, Kevin is the Chairman of the UCLA Student Branch of AIAA and keeps up with his two defining hobbies: photography and flying light aircraft.